Perth to turn purple for Breast Cancer Care WA’s Purple Bra Day

Purple Bra Day is the biggest fundraiser of the year for Breast Cancer Care WA.
Purple Bra Day is the biggest fundraiser of the year for Breast Cancer Care WA.

PERTH will turn purple this month with thousands of superheroes set to roam the streets to fundraise for Breast Care WA’s Purple Bra Day.

Now in its 14th year, Breast Cancer Care WA needs more heroes than ever to take up the challenge and wear a purple bra on the outside of their clothes.

The official event will be held on Friday, June 17, but people are encouraged to hold a fundraising activity or donate funds for the weeks leading up to it.

All money raised from the event will go towards providing free access to breast care nursing, counselling, financial and practical support.

Breast Cancer Care WA chief executive Zoe McAlpine said Purple Bra Day was the biggest fundraiser of the year.

“We are aiming high and relying on the generosity and support of individuals and businesses to make this year’s event a success,” she said.

“In 2016, over 1500 people will be diagnosed with breast cancer in WA alone.

“These statistics show just how important the support of the community is.

“Whether it be yourself, a friend, relative or work colleague, we all have some sort of connection to breast cancer, so getting behind Purple Bra Day is a great way to show your support.”

There are plenty of ways you can get involved and fundraise for Purple Bra Day:

n Go to and register for a free hero pack;

n Hold a creative fundraising event at your workplace or home; or

n Support a local hero of your choice by donating through the website.