Swan Valley bus axed less than a year after launch

A DAILY bus service targeting domestic and international visitors in the Swan Valley has been axed just 10 months since it was launched to much fanfare.

The circle route ran from Guildford train station to take guests along West Swan Road and Great Northern and Reid highways, allowing them to hop on and off at wineries, gourmet food providores and tourist attractions.

The Adams-run service was launched last October by Tourism Minister Paul Papalia and Transport Minister Rita Saffioti.

City of Swan chief executive Mike Foley said the City was advised that Adams Charters was terminating the Swan Valley Explorer Services effective May 31, 2019 due to lack of patronage and substantial daily operating costs.

“In 2018, the City of Swan agreed to provide funds to Adams Charters in the form of a grant agreement to help establish the tourist bus service,” he said.

“The grant was for $100,000 with $50,000 coming from Tourism WA funding and $50,000 from the City of Swan as agreed by Council.

“Under the agreement, Adams Charters were responsible for delivery of the service, the City would not be responsible for any losses and the funds were not transferrable to another company.”

Mr Foley said the Swan Valley was well known as a self-drive destination and the tourist bus service was seen as a value add to the region.

“The City of Swan is committed to increasing tourism growth in the region and lifting brand awareness and preference for the Swan Valley,” he said.

“The City will continue to work with local businesses to progress tourism planning for the region – we are very fortunate to have a passionate and knowledgeable community who stand behind the region and work together to make the Swan Valley a destination of choice.”