City of Swan will launch its Conference and Events Planners Guide next monthin a bid to lure business people to the Swan Valley on weekdays.
City Mayor Charlie Zannino said the guide covered a wide range of venues suitable for conferences and functions of all sizes.
‘Business tourism, such as conferences, currently contributes about $4.8 million to the local economy but this component of the tourism industry has the potential to contribute about $7.5 million, or even more,’ he said.
‘We are working with local venues to enhance and promote business tourism, which also has the capacity to draw large numbers to venues which may otherwise be quiet midweek.’
About 2.1 million day trippers visit the Swan Valley each year but most come on weekends.
Weddings, which contribute about $5.1 million per year to the local economy, are the main user of event venues on weekends.
‘We see that an increase in business tourism will be a great complement to the thriving industry already in the Valley,’ Mr Zannino said.
The guide will cover a range of venues from Guildford, Midland and Ellenbrook to the rural setting of the Swan Valley.
There is some optimism in the market, illustrated by the purpose-built facility recently constructed at Caversham House to target the convention market.
For a copy of the Conference and Events Planners Guide, contact the Swan Valley Visitor Centre on 9379 9400 or visit swanvalley.com.au after May 25.