Bumps that Borrow: northern suburbs sisters take over maternity wear business


Sisters Suzi Wills (Madeley) with Owen (7 months) and Laura Holloway (Kingsley) with Bonnie (1). Picture: Martin Kennealey d476742
Sisters Suzi Wills (Madeley) with Owen (7 months) and Laura Holloway (Kingsley) with Bonnie (1). Picture: Martin Kennealey d476742

MOTHERS-to-be looking for fashionable dresses to wear to celebrations this festive season can turn to a pair of northern suburbs sisters.

Kingsley resident Laura Holloway runs a home business, Bumps that Borrow, with her sister Suzi Wills, of Madeley, after taking over from another mother a couple of months ago.

Mrs Holloway said it was a maternity hire business that women could borrow dresses for balls, photo shoots, weddings, baby showers and other events.

“Many women find it hard to get nice maternity clothes for special occasions when they are pregnant,” she said.

“There are only a few stores in Perth with maternity wear so there is not a huge range to choose from.

“There are plenty of options online but it is hard to know what will suit and sizing when your body is changing during pregnancy.

“Many women are reluctant to spend a lot of money on a dress they are only likely to wear once.

“We have had people hire for three or four occasions during their pregnancy and are able to have different outfits for each occasion for the price they would have paid to buy just one.

“Using a hire service can also help reduce fashion waste that is a huge problem for landfill and the environment.

“I think a lot of people are becoming more conscious about their consumption and are happy to hire what they need when they need it, not have things sitting in their wardrobe taking up space or being thrown out.”

Mrs Holloway said she and Mrs Wills had babies a few months apart and were ready to return to work but did not want to go back full time when the opportunity to take on the business came up.

“We were wanting more flexibility out of our work arrangements so a business from home seemed the perfect compliment to part time work,” she said.

“Suzi works two days a week as a speech pathologist and I do relief teaching and tutoring.

“The best things about the business so far are being able to work flexibly around our kids (and) meeting all the gorgeous pregnant clients and making them feel special.

“We have also enjoyed learning new skills like social media marketing and how to register a business.

“Another great aspect has been networking with other small businesses and working together on collaborations and promotions.”

For more, email bumpsthatborrow@gmail.com.

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