RACHEL and Lee Cassell believe pets deserve a send off like any other family member.
The husband and wife team spent a year preparing before opening Passing Paws Pet Cremations in Neerabup earlier this month.
Mrs Cassell said it was “a learning curve” but they were eager to provide a quality, compassionate service in the northern suburbs.
“We’re just so passionate about animals,” she said.
“We’re trying to break the mould; (death is) something that happens to all of us, you can’t opt out of it, so it’s just about how you deal with it.”
She said their business aimed to celebrate pets’ lives and provide options to owners.
“90 per cent of people are under the impression vets take care of their pet’s cremation but they refer to a pet cremation business,” she said.
“We want to give people a choice; it doesn’t have to be the vet’s decision who you use.”
Mrs Cassell is a trained mental health nurse and uses her experience in counselling to provide support to owners of deceased pets.
“We’re offering a monthly empathy session, free for clients, for people struggling coming to terms with losing their pet,” she said.
Cremation services include a certificate featuring the pet’s paw print. The business can also provide a funeral ceremony.