Smooth path to export


Vitalicious owner Viv Trader. Picture: Martin Kennealey        www.communitypix.com.au   d450738
Vitalicious owner Viv Trader. Picture: Martin Kennealey        www.communitypix.com.au d450738

Vitalicious owner Viv Trader has been showcasing her fruit smoothies at major trade exhibitions in Dubai and Japan.

Her business, which operates from Landsdale and manufactures products in Wangara, was chosen by the Department of Agriculture and Food WA to participate in several international trade exhibitions.

Mrs Trader said her smoothies featured on the department’s stall and staff helped to organise discussions with local distributors, resulting in 45 meetings in her week in Dubai.

“It’s very exciting, it’s so worthwhile and I’m very glad we went,” she said.

“It all confirmed that it is a reality, it can happen.”

She said the exhibitions made exporting seem achievable.

“It seemed so difficult to export but it’s so uncomplicated, it’s really simple,” she said.

“We’re really confident; we can see our products in supermarkets in Dubai.”

Mrs Trader’s third international exhibition will be in Singapore in April and she then hopes to set up a base in Europe to break into the European market.

She said when she started her home-based business 10 years ago delivering fresh fruit boxes to businesses, she said could not have imagined it would grow to this.

“It’s very exciting, it’s just a dream coming true,” she said. “You have a concept/idea and it becomes a reality.”

She also encouraged other business owners to pursue their goals.

“I say go for it, it’s not as hard as you think,” she said.

“It’s definitely a rewarding journey.”