Tips to give businesses the social media edge

Clockwise from top left: Gail Kovatchev, Lee Graf and Liz Cassidy; Jason Paizes and Max Wilson; Mark Diggins, Sara Broome and Ian Martinus; Grant Evans and David McGillicuddy.
Clockwise from top left: Gail Kovatchev, Lee Graf and Liz Cassidy; Jason Paizes and Max Wilson; Mark Diggins, Sara Broome and Ian Martinus; Grant Evans and David McGillicuddy.

Survive and Thrive in a ‘Gen Y’ World, held at West Coast Institute in Joondalup, featured three guest speakers.

IT Mooti director Jason Paizes’ talk Ahead in the cloud focused on smart use of web technology to improve business efficiency.

Ming Johanson, of OTOTGo, spoke about social media myths and why Facebook was becoming the best space for small business to grow and advertise.

Grant Evans, of BlondGorilla, spoke about engaging with audiences difficult to reach by using mobile, social and web solutions.