The strategy outlines the challenges and opportunities for increasing the job supply and diversifying the types of jobs in the City.
It said the City’s population had doubled to 188,000 people in the past decade and would reach 550,000 people by 2070.
“Economic management in this boom in Wanneroo is a once-in-a-lifetime opportunity,” it said.
“The ‘big three’ industries in Wanneroo are construction, manufacturing and retail.
“In 20 years, Wanneroo will be known for its success in agribusiness, renewable energy and advanced manufacturing and engineering.”
Input for the strategy came from business surveys and a workshop, staff workshops, a stakeholder survey, the Wanneroo Business Association and the business and tourism development working group.
A report on the March 1 council meeting agenda sought the council’s endorsement to advertise the draft strategy.
“The current self-sufficiency scorecard for the north-west sub-region is only 45 per cent,” it said.
“Without targeted and purposeful economic intervention, job targets will not be met and the diverse range of employment choice will not be forthcoming.”
The report said promoting opportunities in Neerabup industrial area and other development areas did not detract from acknowledging the Wangara industrial area’s contribution to local investment, job creation and innovation.
“The greenfield sites of Yan-chep/Two Rocks and Alkimos/ Eglinton offer synergistic opportunities that, as a group, can position Wanneroo as a vibrant and commercially attractive proposition for both new and consolidating investment.”
At the council meeting, councillor Dianne Guise said it was one of the council’s most important documents.
Cr Guise said the region had the lowest level of employment self-sufficiency in the Perth and Peel region and the challenge was to get it to 60 per cent.
“There’s a major imbalance in terms of our job sustainability,” she said.
Cr Guise said Neerabup was one of the largest portions of undeveloped land zoned for commercial and industrial uses left in the metropolitan area.
“If we don’t get this right, it would be a disaster for us and it would have statewide or Perth city-wide ramifications,” she said.
Cr Domenic Zappa said the strategy charted the City’s economic development for the next five years.
“The two most important challenges that we need to find solutions to are job creation and infrastructure,” he said.