SWEET corn from Neerabup’s Trandos Farms was sampled by consumers across Malaysia as part of the Australian Food Fair promotion.
The two-week in-store promotion by Tesco Malaysia featured fresh Australian produce, including vegetables, fruits, meats and seafood.
The event involved support from the Agriculture and Food Department, Horticulture WA, AUSVEG and Austrade.
It follows a Tesco Malaysia delegation visit to WA in April this year to investigate further fresh food supply opportunities for their hypermarket outlets.
Trandos Farms managing director Jim Trandos said it was the family-run company’s first trial consignment of sweetcorn to Malaysia.
“It was an extremely well- run campaign, including sophisticated point-of-sale stands in the Tesco stores,” he said.
“The feedback we have had to date has been positive.
“WA sweetcorn tastes different to that grown in Malaysia.
“We use different varieties and it’s sweeter.”
Mr Trandos said WA produce was generally regarded as premium food by Malaysian consumers. “Our product is marketed under the WA Corn Growers label,” he said. “Our packaging has the kangaroo and the sun on it, which is recognisable by customers.”
Department trade development officer Soon Chye Tan said there were 52 Tesco stores in Malaysia, with 22 of them in Kuala Lumpur.
“The Australian Food Fair has been carried out in many of the stores,” Dr Tan said.
“Malaysia is a traditional export market for fresh WA produce – our product is well known and highly regarded for food quality and safety.”