Pearsall: Dear Little Designs on fun and improving literacy

Dear Little Designs owner Samarah Graham with her son Mac.
Picture: Martin Kennealey        d467207
Dear Little Designs owner Samarah Graham with her son Mac. Picture: Martin Kennealey        d467207

PEARSALL mother Samarah Graham wants parents to swap chocolate eggs for a letter writing activity this Easter.

She and friend Chelsea Adams purchased Dear Little Designs in August last year, which offers personalised letterboxes and stationery kits for children to encourage them to write letters to recipients like their family, Santa or the Easter Bunny.

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They also sell personalised return letters made in Perth.

“Imagine your child’s delight Easter morning upon receiving their own letterbox with a treat and letter left by the Easter Bunny,” she said.

“It’s great play that both parents and child can engage in.”

The duo is hands-on with the business, running everything from marketing to packing every order, and both gave birth to their first child within the past year.

“The biggest challenge on becoming new business owners has definitely been doing it at the same time as being a new mum,” Mrs Graham said.

“Having grown up in a family who have always run their own business in the children’s entertainment industry has taught me a lot and has always encouraged my creativity.”

Mrs Graham said they sell items online and have retailers around Australia, as well as in Singapore and Switzerland, and hoped to launch soon in the US and UK.

“I enjoy being able to work alongside one of my best friends, but most importantly being able to create some magic in households across the globe through our products, all while encouraging literacy skills,” she said.

“We love getting feedback from our customers who just adore our products and have been able to encourage their little ones to put pen to paper through using them.”

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