From its beginnings the Pines has been an Edith Cowan University initiative.
It began as the brainchild of ECU�s then Faculty of Arts Dean Ed Jaggard.
In July 1997 he suggested the concept to the newly installed Vice-Chancellor Millicent Poole.
Professor Jaggard said his pitch to her was threefold.
�First, an open-air picture theatre like the Somerville, showing festival films, would be a cultural magnet for people in the fast-growing northern corridor,� he said.
�Second, ECU�s northern most campus had an ideal setting: space in the middle of a small pine plantation, a gently sloping location and natural picnic areas fringing the adjoining lake.
�And third, by bringing the public on to the campus regularly it would be a public relations coup for ECU.�
Professor Jaggard said Professor Poole was unfamiliar with the campus and the Perth Arts Festival so she was a cautious listener.
�Eighteen months later, better informed, and having been repeatedly bombarded with the proposal by myself and her Director Corporate Relation, Robyn Daniels, she finally said �OK, do something�,� he said.
The Vice-Chancellor was presented with a paper proposing that the concept of a �Somerville of the North� be part of the university�s cultural precincts strategy. A committee was formed, and in June 1999 the university agreed that the picture garden concept should go ahead.
The first film was shown in December 1999.
The current film season at the Joondalup Pines runs until April 12.