Heel the world: Rockingham Radio Rentals staff to step out in support of White Ribbon Day


Radio Rentals Rockingham staff. Picture: Jon Hewson d476195
Radio Rentals Rockingham staff. Picture: Jon Hewson d476195

MALE and female staff at Radio Rentals in Rockingham will be strutting their stuff in heels on Thursday.

The well-heeled staff will attend a morning tea and stand in solidarity with the community for women affected by domestic violence.

Radio Rentals’ Wear-a-Pair campaign forms part of the company’s strategic partnership with White Ribbon.

The campaign helps raise funds for and awareness of White Ribbon Day, which is held nationally on November 25.

White Ribbon merchandise will be available to purchase and customers will be asked to make a gold coin donation in exchange for male employees to wear a pair of high heels, taking a stance against domestic violence.

“Seemingly lighthearted, the Wear-a-Pair drive is actually a symbolic gesture to spend a day walking in the shoes of women in the community who may be affected by domestic violence,” Thorn Group chief marketing officer Darren John Aquilina said.

“The Radio Rentals Wear-a-Pair campaign is about empathy and taking a stance against domestic violence in our community.”

White Ribbon

The White Ribbon Campaign is the largest global male-led movement to stop violence against women.

It engages and enables men and boys to lead this social change. which aims to recognise workplaces that are taking active steps to prevent and respond to violence against women.

MORE: City of Perth councillors vote against plans to scrap clothing allowance, instead capping it to $3k

MORE: Two people charged during hunt through southern suburbs

MORE: Burst water main closes Kalamunda SHS for a second day