Rockingham and Kwinana residents urged to send in purple flowers as part of Purple Road campaign against elder abuse


The Purple Road.
The Purple Road.

ROCKINGHAM and Kwinana residents are urged to send in purple flowers as part of the Purple Road community awareness campaign against elder abuse.

The Purple Road initiative is co-orindated by SCALES Community Legal Centre and the Older People’s Rights Service.

Older People’s Peer Education Scheme Rockingham project officer Bruce Carstairs said the aim was to create a southern communities purple road to match the northern suburbs.

“The 3m-long purple road created by our partners in the north, is made of hundreds of hand-made purple flowers – contributed via art and craft groups and older adults of our community,” he said.

“We are seeking assistance from local people and groups to contribute handmade purple flowers for our very own Purple Road.

“We will use the Purple Road as a conversation starter and part of the awareness campaign on the very serious issue of elder abuse.

“It will be displayed locally in libraries, other community facilities and at events.”

Purple is the colour of age. Every flower represents someone’s story or a conversation relating to the sensitive subject of elder abuse.

Elder abuse is a violation of a person’s human rights and can prevent someone from ageing positively.

It is hoped the local Purple Road will be displayed at the Seniors & Carer’s Expo in Rockingham on October 6.

For more call 9550 0400.

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