A CLOTHING store has brought eco fashion to Hillarys.
Eco Bambou is riding the waves made by a trend towards natural fibres among consumers generally as well as socially-conscious shoppers greener fashion alternatives.
“Unethical social issues and the environmental cost associated with cheap textile production has increasing numbers of consumers looking for alternative choices,” co-owner Ben Simcock said.
Mr Simcock said he opened the store because he wanted people to try natural fibre, as well as increasing the quality of life for families and contributing to the conservation of the environment.
“Eco Bambou clothing uses organic fibres such as bamboo, eucalyptus, soybean, beech wood and 100 per cent cotton,” he said.
“It’s a French company who we came across while on holiday in April last year.”
Mr Simcock said the clothing was made from organic fibres that were naturally tough, and that made the garments durable.
He said the organic fabrics felt softer and more comfortable, and other benefits included higher absorption, anti-fungal, anti-bacterial and allergy free properties.
The store is open seven days a week at Westfield Whitford City Shopping Centre.
Visit www.ecobambou.com.au for more information.
The centre is holding a fashion weekend from March 9 to 11 with stylist Lisa Fowler teaming up with Little Champagne Cart to offer one hour styling sessions in some stores.