DANEECHI swimwear has moved in to Broadway, Crawley for the next four months, at least.
Owner Gemma Dunthorne, who bought the popular swimwear name late last year and operated online, has set up shop at 10 Broadway, Nedlands.
“Despite online shopping slowly taking over the world, some ladies still prefer to try on bathers before buying,” Mrs Dunthorne said.
“We’re also embracing the fact our new location is near UWA and offering a 10 per cent student discount when a valid Australian student card is presented in store.”
Mrs Dunthorne, who has business and law qualifications, said Daneechi stocked big bust brands like Fantasie and Freya, chlorine resistant bathers and itsy bitsy bikinis.
She said customers often visited in pairs – mothers and daughter, friends and sisters.
“I love seeing them leave with a smile on their face when they find the perfect swimsuit that boosts their confidence,” Mrs Dunthorne said.