Local label brims with carefree coastal-cool

Inspiration strikes Clover Tana in all sorts of places.
Inspiration strikes Clover Tana in all sorts of places.

FROM picking up afternoon treats at Toodyay Bakery to people watching in Paris, inspiration strikes Clover Tana in all sorts of places.

Her Cottesloe label, Clover, comprises handcrafted accessories brimming with carefree coastal-cool, and bohemian country flair derived from Tana’s childhood spent on the family farm.

Appealing to a wide array of women, Clover jewellery has been spotted on homegrown celebs from Julie Bishop to Jessica Gnomes.

The brand, celebrating its 10th birthday this year, also features scarves, belts and bags including the new hand-knitted Luna clutch in gold.

“I can’t believe it has been a decade; I knew as soon as I completed school that I wanted to move to Melbourne and study fashion, however my dad was firm that I also studied business as a foundation for eventually starting my own label – and thank God I did,” Tana said.

“After a few years of Fashion Design, a Bachelor of Commerce degree and five incredible years with the design team at Scanlan & Theodore, I was ready to move back to Perth in 2011 and let Clover evolve.”

The mum of two – soon to be three – designs with the quintessential Aussie summer woman in mind; the type who loves a great staple along with a more quirkier piece for that special occasion.

“For me, accessorising is special, it elevates any outfit and makes it feel your own,” she said.

“When I launched Clover, I wanted people to feel chic without having to blow the budget.”

The brand is stocked exclusively online at cloveraccessories.com and appears in bi-annual pop-up shops in the Cottesloe-Claremont precinct.

“Clover accessories have become a family affair; my girls, Florence (three and a half) and Velvet (twenty-two months) will often join me in my studio, either drawing or beading or admiring creations taking place,” Tana said.

“That’s the ultimate job in my eyes; finding the balance and inclusion of kids in a working environment.

“Way down the track I would love to see my girls take the reins at some stage, assuming they are willing.”

New accessories launch every one to two weeks online.