Alexsandra Guinan has launched a driving service for women only.
Camera IconAlexsandra Guinan has launched a driving service for women only. Credit: Supplied/Marcus Whisson

My fare lady

Staff ReporterWestern Suburbs Weekly

Ms Guinan said the western suburbs based company would fill a gap in the market that was not being addressed.

‘It came about through my own dislike of what is available as a woman,’ she said.

‘I thought to myself, when I want to go somewhere, I don’t want to get into a taxi.

PerthNow Digital Edition.
Your local paper, whenever you want it.

Get in front of tomorrow's news for FREE

Journalism for the curious Australian across politics, business, culture and opinion.

READ NOW

‘As a woman, it’s a horrendous proposition.’

While originally a Perth girl, Ms Guinan lived and worked in the US for several years, co-founding two businesses in architectural glass and sales training.

La Femme Chauffeurs is expected to be up and running by December 1, operating within the western suburbs, with female drivers for female clientele.

‘Women driving women is kind of the motto, if you like,’ Ms Guinan said.

Women’s only driving services, known as ‘pink cabs,’ have been successful in Melbourne, Sydney and the Gold Coast, as well as in the UK and United Arab Emirates.