My fare lady

Alexsandra Guinan has launched a driving service for women only.
Alexsandra Guinan has launched a driving service for women only.

Ms Guinan said the western suburbs based company would fill a gap in the market that was not being addressed.

‘It came about through my own dislike of what is available as a woman,’ she said.

‘I thought to myself, when I want to go somewhere, I don’t want to get into a taxi.

‘As a woman, it’s a horrendous proposition.’

While originally a Perth girl, Ms Guinan lived and worked in the US for several years, co-founding two businesses in architectural glass and sales training.

La Femme Chauffeurs is expected to be up and running by December 1, operating within the western suburbs, with female drivers for female clientele.

‘Women driving women is kind of the motto, if you like,’ Ms Guinan said.

Women’s only driving services, known as ‘pink cabs,’ have been successful in Melbourne, Sydney and the Gold Coast, as well as in the UK and United Arab Emirates.