SHOP LOCAL: Learn how to market your small business

Local Business Matters

David Eaton – WA Small Business Commissioner

Having an effective marketing strategy can assist you to boost your cash flow and gain a competitive edge regardless of what industry you’re in.

A good business idea isn’t enough; it’s essential to spread the word about your product or service to the right people using methods that will generate results.

Marketing involves activities including advertising, promotions and public relations.

You can have a great product and stellar customer service, but if people don’t know your business exists you’re not going to have any sales.

A comprehensive marketing strategy can help define your vision, mission and business goals and outline the steps you need to achieve them.

Think of it as your blueprint on how to market your products and services using clearly defined objectives to get the message out to your target audience using a variety of channels.

Align your marketing with the business goals from your business plan.

This will make it easier for your marketing efforts to remain consistent and assist your business to succeed.

The Small Business Development Corporation has developed an eight-step guide to marketing your business that will assist you to develop your strategy.

The steps include information on:

1.       Conducting market research

2.       Profiling your target markets

3.       Identifying your unique selling proposition

4.       Developing your business brand

5.       Choosing your marketing avenues

6.       Setting your goals and budget

7.       Nurturing your loyal customers

8.       Monitor and review your marketing

For more information on these steps and developing marketing strategies, including free marketing plan templates and our affordable marketing workshops, visit smallbusiness.wa.gov.au or contact one of our experienced business advisers on 13 12 49.