NATALIE Donovan knew what to expect at Perth Fashion Festival when her label Wild Horses debuted on the catwalk at the 2012 event.
“I had previously been a part of TPFF for work experience and also for the student runway shows, so I had an idea of what it would be like backstage,” the South Fremantle resident said.
“It would have to be our highlight for 2012.”
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READ NOWThis year Donovan will be part of PFF Closing Night at Fashion Paramount but can’t give anything away about the finale of the 20th festival.
However, the mother of three did reveal that new pieces she was launching this month consisted of linen and cotton.
“Living on the coast of WA I’ve found designing garments for our lifestyle really makes a difference when it comes to marketing and selling the product,” Donovan said.
“You can expect to see linen twin sets, cotton summer dresses with wooden buttons and bias linen slips.
“Our new ranges consist of minimal design lines with good-quality fabrics that can take you from day to night, depending how you accessorise.
“We really like versatility as most of our clients are young mums, women who are a part of the social scene and young girls who are still in that partying phase.”
Donovan had a flagship boutique in Napoleon Street, Cottesloe, but becoming pregnant with her third child just months after signing the lease ended her shopfront journey prematurely.
Wild Horses is stocked in Garden City’s Hatch store.