SHOP LOCAL: The Floreat Market named Retailer of the Year

The Floreat Market owner Anthony Pullella
The Floreat Market owner Anthony Pullella

THE Floreat Market has not even reached its second anniversary, but the greengrocer is already adding to its trophy cabinet.

The store, owned by Anthony Pullella and Mark Kidd, took out the Great Greengrocer retailer of the year award for 2018.

Mr Pullella said he was not too sure how the store would go as the space at Floreat Forum was previously a cafe, but he and Mr Kidd “took a punt”.

“When we opened, the response we got from customers was fantastic,” he said.

Mr Pullella said the business was in his blood – his father ran an award-winning store in Carine and he started in the family shop when he was a teenager pushing trolleys, peeling onions and bagging apples.

After selling the Carine store and operating out of Gwelup for 15 years, Mr Pullella and brother-in-law Mr Kidd moved into the western suburbs – they also bought The Herdsman earlier this year.

“There’s not too many stores that are specialty stores like ourselves. You get a lot of run-of-the-mill supermarkets, but we’re a little bit different – we specialise in gourmet products, hard-to-find products, home-cooked meals,” he said.

One of those hard-to-find products at The Floreat Market earlier in the season was ‘avozillas’ – crowd-drawing, selfie-worthy giant avocados.

“I couldn’t believe it; we got more of a response for avozillas than anything else,” Mr Pullella said.

“They’re a bit big for the average punter, but if you’ve got a family of four or five…”

Mr Pullella said the store was looking to expand its wares and potentially add seafood.