HOLLYWOOD heart throb Chris Hemsworth has made a surprise appearance at the launch of a new tourism campaign spruiking Australia’s unique “philausophy” or way of life.
Celebrity chef Kylie Kwong, wildlife warriors Terri and Robert Irwin and author Kathy Lette were among other guests at the launch of the campaign at the Sydney Opera House on Wednesday.
The campaign is centred around nine ‘philausophies’ that underpin the Australian way of life, including: mateship, a love of nature, a sense of adventure and boundless optimism.
Hemsworth said the country’s way of life stood out because of “the incredible environment we have at our fingertips, the great outdoors that are available to all of us”, the coast line and the bush.
“We’re immediately drawn outside and I think we become obsessed with, you know, the adventurous spirit that becomes embedded in all of us,” he said.
“To say that Australians are laid back, outgoing, and have a great sense of humour would be both buying into widely-known clichés and admitting an absolute truth.
“An incredible sense of adventure and an insistence on having a great time is truly born into our DNA.”