MOST of us slather our faces in moisturisers, masks, serums and oils.
Our legs, arms and necks are also a priority when it comes to beauty but one important asset is often neglected: the derrière.
City Beach entrepreneur Mindy Bonomelli is helping change this ‘backward’ notion with two new Australian clay bum masks.
“While we were inspired by the beautiful bums we see on our beaches, our products are not made for those who just want to bare it all in public,” Bonomelli said.
“Personally I am not one of those people, but I still love the feeling of confidence I get about my bum after I have used the products.”
Made from natural ingredients with a focus on Australian native botanicals, the masks aim to reveal firm, hydrated and smooth skin.
“We did some research and worked out that the skin on your bum is really quite different to the skin anywhere else on your body – both in its dermal structure and what it is exposed to,´” Bonomelli said.
“One of the most common problems people experience there is folliculitis; a skin condition where the hair follicles become inflamed and look like small red bumps or white-headed pimples around the hair follicles.
“Another common problem is acne, colloquially referred to as ‘buttne’.”
Bonomelli said both conditions often caused scarring which tended to be more stubborn and difficult to heal on the bottom.
“Also, the skin on your bum might not feel as soft as the skin on other parts of your body,” she said.
“This is partly because we spend most of our day on our bums and as a consequence the skin there gets that thick feeling.”
From newly-launched brand Such Skincare, the products include Australian Pink Clay Bum Mask with Dragon Fruit, Kakadu Plum and Pomegranate, and Australian Green Clay Bum Mask with Eucalyptus, Lemon Myrtle and Calendula.
Working as an exfoliant in powered form, they are best applied before a shower.