Brothers and Scotch College students have developed an online fishing lure business

Hugo Coulson displaying the business for the Scotch College personal project exhibition.
Hugo Coulson displaying the business for the Scotch College personal project exhibition.

TWO brothers from Scotch College are reeling at the success of their small business.

Jacob (Cob) (17) and Hugo (Oog) Coulson (16) started their business, which imports and supplies fishing lures, last year.

Jacob and Hugo are keen fishermen and after buying countless lures investigated if it would be viable to enter the lucrative fishing lure market.

Since last year the business has sold more than 500 lures, mostly to charter fishing businesses. Jacob said he and his brother had implemented marketing and branding strategies and sampled gear.

‘We developed contacts in China with whom we arrange the production and the importation of lures,’ he said.

‘We have created an e-commerce website, and have built a database, running the business online from home.’

Jacob said he was enjoying running the business on a part-time basis and would continue while he and his brother studied at university.

‘We were surprised but very happy at the response we have had, especially from charter fishing businesses,’ he said.