Community News honoured for excellence in publishing

The award-winning campaign.
The award-winning campaign.

COMMUNITY News, publisher of the Western Suburbs Weekly, has again been recognised for its excellence in publishing.

At the prestigious News Media Awards in Sydney this week, Community News won the award for Best Print Advertising Execution (communities) for an integrated content/advertising solution for Lotterywest, the Community News/Lotterywest puzzles page that ran across mastheads earlier this year.

Sponsored by Ipsos Australia, the award recognised the campaign that provided readers with an engaging puzzles page and platform for Lotterywest to promote their word play scratchie game.

Community News was also a finalist in the open category for Best Trade Marketing Campaign for our Community Connect program. And photographers Andrew Ritchie and Jon Hewson represented our papers as finalists in photography categories.

Community News chief executive Paul Eteen-Bliss said the company’s continuing success at industry awards nights was testimony to our staff’s professionalism, innovation and hard work.

“Media has undergone tremendous change in recent years and our team at Community News has embraced new ways of publishing,” he said.

“We are always striving to showcase the important role we play in connecting our clients with audiences of significant size, and our editorial team are at the top of their game in finding new ways to report local news and events to our readers in engaging ways.

“This award illustrates that our newspapers, digital products and advertising solutions across all platforms are world-class.”

Group sales and marketing director Guy Turner said the award demonstrated how publishers and clients can work together.

“I want to say a big congratulations to Sharon and Melissa at Lotterywest, Sarah at Marketforce and Ashleigh at Initiative and their teams for engaging with the idea and delivering a unique ad series that didn’t just complement our puzzles content, but enhanced it,” Mr Turner said.

“Print is a fantastic creative canvas, and we are excited to continue to innovate and explore new executions for our clients and readers.”

Community News also has seven finalists in the WA Media Awards, acknowledging the state’s best work from journalists and media professionals.