Fundraising in fashion

Melissa Del Popolo with model Gemma Bidstrup, who is wearing a $3400 Morrison gown. Picture: Marcus Whisson www.communitypix.com.au d410105
Melissa Del Popolo with model Gemma Bidstrup, who is wearing a $3400 Morrison gown. Picture: Marcus Whisson www.communitypix.com.au d410105

‘My catchcry is that I am going to die of an alcohol-induced stiletto accident because breast cancer is just far too common. My mother died of breast cancer and my daughter Mia was in Year 7 at the time, so I was actually very pragmatic about it,’ Mrs Del Popolo said.

‘I simply thought: ‘This is something I have to do’.’

Mrs Del Popolo has called on her designer contacts and fashionable friends to donate about $25,000 of luxury clothing, shoes and accessories to fill her pop-up shop Mel’s Booby Boutique at the Breast Cancer Care WA event Vanity Fair at UWA’s Hackett Hall from 9am-4pm this Sunday.

‘There are all kinds of sizes and styles, from Aurelio Costarella evening dresses to Morrison shirts and Soletta shoes,’ she said.

‘This is the perfect win-win, guilt-free situation for fashion lovers because every piece will be in perfect condition and priced under $50. Breast Cancer Care WA does not have government funding, so 100 per cent of money raised will stay in WA to support local women.’

International model Gemma Bidstrup said Breast Cancer Care WA was passionate about making a difference in women’s lives.

‘Come to Vanity Fair for a day out with your friends, go through a bunch of beautiful one-off pieces, get a bargain but most importantly know that you’re contributing to a good cause,’ Ms Bidstrup said.

Breast Cancer Care WA chief executive Donna Rendell said there would be at least 2500 items of modern, retro, vintage and designer clothing up for grabs.

‘The response to the clothing donations this year had been incredible and has given us an extensive range of items to make this third annual Vanity Fair the biggest success yet,’ she said.