Gold rush for Rottnest Island

A scene from After Dark, part of the Rottnest Island experience.
A scene from After Dark, part of the Rottnest Island experience.

Judges awarded the island gold in the marketing category for its More Rottnest winter campaign, the Wadjemup Coastal Walk Trail won the ecotourism section and Rottnest’s After Dark and Open House was rewarded for its heritage culture.

Rottnest Island Authority (RIA) chief executive Paolo Amaranti said the awards were a reflection on his staff and enabled people to see what they were doing.

‘This is something we knew we could win but to win three in one year is phenomenal,’ Mr Amaranti said.

‘It’s part of our process to let the world know what we have and what we do.’

Mr Amaranti got the RIA involved with PATA after learning about the association before starting with the RIA in 2004.

‘They have an extensive amount of information on the tourism industry,’ he said.

‘We’ve got members’ support from across the world.’

The island is undergoing several changes to enhance the experience for visitors but not change the aesthetic, according to Mr Amaranti.

‘We are looking at different things in the way we differentiate our product,’ he said.

‘Work on the camp ground and golf course is about improving what we have.’