HBF locks in naming deal

Challenge Stadium has been renamed HBF Stadium.
Challenge Stadium has been renamed HBF Stadium.

While the value of the partnership hasn’t been disclosed, money from the deal ” which could be extended to five years ” will be reinvested in the venues.

‘Funds generated from the sponsorship agreement go back into maintaining our venues to a high standard, providing state-of-the-art facilities for professional clubs such as Netball WA to use efficiently,’ VenuesWest chairman Graham Partridge said.

Netball WA chief executive Simon Taylor said sponsorships were crucial to maintaining venues to the highest standard and keeping them affordable for sporting organisations.

‘The benefits of a partnership like this not only supports our high-performance athletes, but our members and fans alike,’ Mr Taylor said.

HBF members will receive discounted entry to both venues, which attracted 1.8 million visitors in 2012-13.

The partnership announcement comes a month after the State Government revealed it would spend $1.33 million upgrading Challenge Stadium.