The campaign, See Subiaco, was launched last week at the Subiaco Hotel and aims to celebrate the character of the town centre.
City of Subiaco Mayor Heather Henderson said the campaign focused on what made Subiaco a great place to live, work and visit.
“The brand is a celebration of Subiaco’s character and represents the future of the town centre as a unique and exciting entertainment, hospitality and retail destination,” she said.
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The campaign was developed by Nedlands firm Hub Marketing and is a partnership between the City and the Subiaco Town Centre Network on how to enliven the town centre.
The new campaign follows the City’s ProSubi and Visit Subi campaigns.
Ms Henderson said the City and local businesses were working together to put Subiaco back on the map.
“The City is working closely with the Subiaco Town Centre Network on a range of initiatives to enliven the town centre,” she said.
“The revitalisation of the town centre will depend on this collaborative approach and we want more businesses to get on board as ambassadors for the brand and the town centre.
“It is this shared ownership and vision that makes the See Subiaco brand different from previous campaigns.”