COMMUNITY News has continued its online audience growth with new official figures showing a remarkable six-month increase in digital audience of 51.3 per cent.
The audited data showed a record high for communitynews.com.au of 513,000 people per month.
EMMA CMV data released this week showed the combined Community News print and digital platforms reach 45.3 per cent of people in the Perth/Mandurah area.
Our recent Local Reader Panel Survey, conducted by Marketintel in September 2019, reinforced this digital growth, showing our readers can’t get enough of our local news and local content, with 9 in 10 (88 per cent) online readers visiting our website at least once a week, and more than half (54 per cent) visiting most days or every day.
For both readers and advertisers our growth is testament to our commitment to providing local and important news that matters, when it happens.
“The growth in digital media provides an opportunity, rather than any doom for traditional print media, which is still enjoyed by a significant readership base,” Community News Editorial Director Ken Burrowes said.
“Rather, it has allowed us to engage with new audiences whom we hope to make life-long news consumers.
“And we’ve done that by providing real-time news to our digital audiences. Our newsrooms are engaged to write news as it happens and get it out to our information-hungry readers.”
A social media following of more than 100,000 people and 40,000 subscribers to our e-newsletters has helped us keep you informed.
“It is clear our readers trust the news and information we provide, local news that matters to local people, as they keep returning for more.”
Communitynews.com.au digital editor Alison Middleton said: “This is an incredible result which shows that more people than ever trust Community News to bring them the very best local news across multiple platforms.
“Our focus now is to build on our digital growth and engage with readers with some exciting new developments in the pipeline to meet increasing demand for local journalism and in-depth storytelling.”
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