PERTH radio station 96FM has recorded “extraordinary growth” in ratings, bringing it to the number three station overall.
Australian Radio Network, which owns 96FM, announced overall ratings were up by three per cent to 10.7 per cent, including growth of at least three per cent across morning, afternoon, evening and weekend segments.
After returning to its breakfast slot, Botica’s Bunch for Breakfast hosted by Fred Botica and Lisa Shaw has taken off in popularity, up to a rating of 8.4 per cent, and Will & Woody are up by four percent as the number three drive show overall.
96FM Managing Director Gary Roberts said the results reflected how strongly these programs resonate with their audience.
“This is an excellent result for 96FM as we continue to build momentum in the market and leverage 96FM’s heritage with Perth audiences,” he said.
“The result for Botica’s Bunch is a reflection of how strongly they resonate with Perth audiences, while mornings, afternoons and Will & Woody have also enjoyed significant growth in Drive, cementing the strength of our offering across the day.”
Nova’s 93.7 jumped only 0.6 per cent but remains the most popular overall in Perth at 14.8 per cent.
Other stations however, such as Hit 92.9, Mix 94.5 and ABC Perth, remained the same or recorded a ratings decrease, and Triple J suffered a fall of 2.6 per cent, knocking it down to 9.4 and out of third place.
Triple J also took a massive hit from listeners aged 18-24, dropping by 11.4 per cent, with this demographic moving instead to 92.9, 96FM, and Nova93.7.