Selling Subi to visitors

Former Pro Subi executive director Annaliese Doesburg, who was retained by the City to develop Subiaco’s 2013-14 marketing plan, will lead Visit Subiaco.

Among several contractors working with Visit Subiaco on a casual basis, Mrs Doesburg has employed former Jones Lang LaSalle marketing manager Gill Collins, who currently manages retail and commercial assets for Enex100 and Forrest Chase.

One of Visit Subiaco’s first orders of business was to inject life into Subiaco’s main streets with a retail relief program in July and August.

The 50 per cent advertising subsidy for local businesses will be financed by $100,000 left over from the 2012-13 business levy.

‘There will always be something interesting and engaging happening in Subiaco,’ Ms Doesburg said.

However, former Pro Subi director Kevin Jackson said he was disappointed with the 2013-14 marketing plan.

‘The proposed events are simply rehashing a number of unsuccessful ventures from 2012,’ Mr Jackson said.

He said the pop-up shops were a well-recognised failure, the street party did not result in extra sales for shops and the High Tea on Hay Street was a good PR exercise for Subiaco, but gave retailers no benefit as it was held on a Sunday.