DESPITE the trend of binge-watching hours of Netflix content at a time making the video shop an endangered species, Luna Leederville is still thriving.
The Leederville icon recently opened four new screens next door to the existing Oxford Street art decor designed cinema, indicating the not everyone in the inner-city is staying home for film entertainment.
Lunda Leederville’s Tony Bective attributes the cinema’s ongoing success to loyal local customers.
“We have not done a postcode map of where customers come from but we find there is a loyalty to Luna in Leederville and surrounding suburbs,” he said.
“We do have people come from Joondalup with the easy access from rail and the freeway. But you can tell which ones are local when they bring their pillows and blankets along to the outdoor cinema in summer then spill out to have coffee and a meal nearby.”
Mr Bective said people still made a trip to the cinema because the experience was “hard to beat”.
“People come to engage; it is interactive and always has been, from the first time people went to the cinema and were frighten by it but also drawn to it,” Mr Bective said.
“Cinema is always trying to reinvent itself with 3D, Smell-o-rama and Technicolour, but whatever happens in other markets, cinema rises to the challenge.”
He said businesses supporting each other was just as important as local residents supporting them.
“Local businesses help us with our events; it is important for the community to survive,” he said.