THE State government is ramping up efforts to attract visitors to Western Australia through deals with leading travel companies.
The State government, through Tourism WA, has teamed up with AirAsia X to promote WA to people in Malaysia, India, China and Japan.
There will be joint marketing campaigns developed in Malaysia to promote WA, including flight deals, and print, broadcast, cinema and online advertising.
The deal with AirAsia, worth $1 million, is expected to generate more than 29,000 visitors and to help create new jobs in WA.
Tourism Minister Paul Papalia said Malaysia was WA’s second-biggest source of overseas visitors.
““This marketing agreement will not only encourage more Malaysians to visit the State but the marketing activity in connecting markets of India, China and Japan will help entice holiday-makers from those markets as well,” he said.
“We know that well promoted low-cost airfares are a strong drawcard for people to visit Western Australia, and this deal with AirAsia X will provide that in some of our important markets such as Malaysia, India, China and Japan.”
Iconic WA images have been displayed in the interior of train carriages in Singapore as part of another tourism marketing campaign with Singapore travel agency Dynasty Travel.
The campaign in Singapore is expected to generate more than 11,000 visitors.
Both campaigns are part of the $12 million international marketing boost announced by the State government earlier this year.