Wembley SUPA IGA first supermarket in Australia to introduce additive free labelling

Additive Free Kids Francine Bell.
Additive Free Kids Francine Bell.

WEMBLEY SUPA IGA will be the first supermarket in Australia to partner with Additive Free Kids and assist consumers in identifying additive free products.

Products free of harmful additives were first flagged on the shelves of the Wembley SUPA IGA from August 25, with an easily recognisable logo.

Owner and managing director for Additive Free Kids Ms Francine Bell said it’s not always easy to identify harmful additives on product labels.

“The labels don’t always tell the whole story,” she said.

Ms Bell said manufacturers are able to list additives by either name or number, meaning a consumer has to know both to be able to decipher them.

“For example, manufacturers could list margarine as an ingredient and not need to stipulate all the ingredients included in margarine, if it constituted less than 5 per cent of the product,” she said.

“These ingredients often contain additives such as colours, preservatives, antioxidants, but this would not be declared on the label.”

Co-owner of Wembley SUPA IGA Deryck Kippen said to be able to help parents feed their children healthier food that is free of these harmful additives is really important to the team at IGA.

Depending on community response, the initiative may expand to another five grocery stores including Canning Bridge IGA and The Good Grocer stores in Applecross, Leederville, Shenton Park and the soon-to-open South Perth store.