BLACKBURNE’S new Essence development in Claremont was officially launched at the weekend.
At the time of writing, managing director Paul Blackburne said there was such strong interest in the project that people secured appointments for early viewings on Friday to avoid the crush of the opening and ensure they had prime pick of the apartments.
“We had 15 couples book to come through early and I expect 10-12 of these to purchase an apartment,” he said.
“We are also expecting $50 million in sales over the opening weekend.”
There were more than 1000 inquiries for the project in the lead up to the launch and Mr Blackburne said 60 per cent of those were from people who intended to live in the apartment themselves.
Over half of the inquiries were from people who lived in a 10km radius of Claremont.
“We have had strong interest from locals looking to downsize from their family home (who are) after the lock-and-leave lifestyle of apartment living,” he said.
“Essence is the perfect balance, providing convenient apartment-style living with house-sized benefits, such as the rooftop private dining area which can be booked by residents to entertain their visitors.
“Adding to this convenience, Essence will include a quality gourmet grocer and vibrant alfresco cafe, onsite building managers, as well as a broad suite of concierge services available, such as house cleaning, dog walking, ironing and babysitting.”
Essence will include 143 apartments over three buildings.
Buyers will have a choice of one, two or three-bedroom apartments with spacious open-plan living areas opening to large balconies offering views over Claremont oval, the tennis club, lake, golf course, the city or river.
Floor-to-ceiling glass will allow in plenty of natural light and bring the views inside.
High quality fittings and fixtures, such as Miele appliances in the kitchens, are to be expected, and purchasers can choose from a range of colour schemes for their apartments.
Residents will appreciate luxury facilities like the lobbies and landscaped, central courtyard with covered walkways and two water features.
The $2 million rooftop area will have incredible views over Claremont and include a private dining room with fully equipped caterer’s kitchen, wine cellar with tasting table, shaded lounge areas and barbecues, sky garden, and library/media room.
The location offers a very attractive lifestyle.
Essence is a three-minute walk to Claremont Quarter, while the pool, tennis club, golf course and Lake Claremont are metres away.
Beautiful Cottesloe Beach is a five-minute drive and it is a 15-minute walk to the river.
The Essence display suite can be viewed at the new Claremont Football Club’s clubrooms, level 1, 3 Davies Road, Claremont.
For more information, call 9429 5790 or visit www.essenceclaremont.com.au. n