A CHANGE is coming for real estate agency Caporn Young.
From the initial logo and style seen in its ad in the March 19, 2002, edition of Western Suburbs Weekly, the company has regularly updated its brand and chief executive Richard Young said it was on the verge of unveiling a completely new look.
“We’ve evolved as a company in the last few years, so it was important for us to develop a new visual identity,” he said.
“The new look is sophisticated and elegant, reflecting the beautiful properties we represent.
“We’re looking forward to doing the big reveal in early April.”
The company has fully redesigned its suite of marketing tools, including property signboards and brochures, its weekly e-newsletter and magazine.
It last updated its brand in 2008.
“It’s always been important to us to stay ahead of the curve and do things differently,” Mr Young said.
“For us, a rebrand was a logical next step as we wanted to introduce a new phase in Caporn Young’s evolution.
“The only thing we haven’t changed is the name.”
Mr Young established the company in 2001, initially operating out of his home.
He said at the time the local real estate industry was firmly stuck in the ‘dark ages’.
“Properties were listed with uninspiring advertisements in The West Australian’s classifieds section and auctions were nearly unheard of,” Mr Young said.
The goal of the fledgling agency was to change the status quo and the market embraced its approach.
“We sold some cracking properties in those early days and we built our rent roll organically, starting from nothing,” Mr Young said.
Within three months, the company was able to take out a lease on office space in Claremont.
Within a year, the team had outgrown that office and moved into larger premises on Stirling Highway.
A major catalyst for the agency’s growth occurred in 2003, when it was invited to become a founding member of the Real Estate Results Network.
This opened the door for collaborations, ideas sharing and coaching with major eastern states-based agencies such as Marshall White.
More growth occurred when Steve Currie joined Caporn Young as a director in 2007.
He was a driving force behind the opening of the Fremantle office, followed by the Applecross office in 2013.
From a starting point of just two people in 2001, the team now numbers more than 60 people across its three offices.
The company is looking to open its fourth office in the near future and aims to have eight offices by 2025. n