Michelle Kerr making her mark on the market

According to REIWA figures, she has been the number one agent in Nedlands for the last three years and this year was named the 2016 Residential Salesperson of the Year at the REIWA Awards for Excellence.

“My goal has always been to provide a service of a superior standard, and my singular goal is to continue to do that,” Mrs Kerr said.

“It is great to win awards, but at the end of the day, my clients’ level of satisfaction will always be my greatest reward.”

An extensive background in building renovation and property development, and her own personal experiences, drew her to a career in real estate sales.

“I had personally bought and sold a large amount of properties and was drawn to the industry by a love for real estate and a desire to do business differently from what I had experienced,” Mrs Kerr said.

She wanted to offer a concierge-style service and focuses on only working with a select number of clients.

“I only work with 10 clients at a time, which means that I can give a level of focus and customer service that is simply not possible when running a big book of listings,” Mrs Kerr said.

“It means that I can be across all aspects of my business all the time and this allows me to act quickly and bring people together quickly.”

In a market that has been very challenging over the last few years, requiring agents to be more creative and more proactive than ever, Mrs Kerr has become known for her creative, and “crazy” marketing ideas.

“From Christmas cookie cutters delivered to entire suburbs at Christmas, to unique home opens with butlers and ballerinas – I love bringing out the best in every home,” she said.

Mrs Kerr also has a blog that is read by more than 3000 clients every month.

However, people will always come first.

“I think it is easy to get distracted by the digital space and forget that we are still working with real people,” she said.

“Nothing replaces being face to face with someone.” n