Peard Real Estate Group celebrates 20th anniversary

Peter Peard.
Peter Peard.

PEARD Real Estate Group celebrated its 20th anniversary this month.

The company was founded by chief executive Peter Peard who, after five years in the industry, saw the need for a new real estate business model.

“I would watch principals run offices that were barely turning over a profit and walk away with nothing to show after 30 years of blood, sweat and tears,” he said.

“At the other end, agents within those offices weren’t happy; they didn’t have the support they needed to succeed, resulting in a high turnover of staff.

“I knew if I was going to open up my own company I was going to do things a lot differently and that is why I decided to establish highly profitable ‘super offices’ with a strong brand and support services for the sales representatives.”

Mr Peard opened Peard Real Estate Hillarys in 1997, followed by 11 more offices in the Perth and Pilbara regions.

He said the anniversary was a time to reflect on the success of the company over the past two decades and also a time to focus on securing its success over the next 20 years.

“Over the past two decades, the Peard Real Estate Group has sold more than $20 billion in real estate and currently manages a property portfolio valued in excess of $1.6 billion,” he said

“We have now 12 strategically located ‘super offices’, a finance and settlements division as well as a corporate head office offering a complete support network.”

Mr Peard said the future held new challenges for the group, which created even more opportunities moving forward.

“Successful long-term businesses have to be able to adapt quickly to new market conditions and be at the front of the growth curve,” he said.

“I saw the need to change the model 20 years ago and today, with the ‘Uberisation’ of business, I see the need to flip it again to stay ahead of the curve.”