WOULD you buy a house described by the agent as having a shocking kitchen, even worse bathroom and needing a gas mask to put up with the smell inside?
Growth Realty director Enzo Pagnozzi, who is known for his creative marketing, used the honesty is the best policy approach in a warts and all video to advertise a Wembley home.
“Honesty is always the best policy, and this property got me particularly excited from the start,” he said.
“It lent itself to marketing in a humorous way.
“The gas mask was a real hit, I really wanted the true old-style mask, but couldn’t find one so I went to Bunnings instead.”
Mr Pagnozzi said the owner loved the video and sent the link to her family around the world.
“Buyers also loved it, with some even asking ‘where is your gas mask’ at the home open,” he said.
It turned out that plenty of people were interested in buying the property that Mr Pagnozzi said was badly in need of some love.
It was for sale by open negotiation and the strong response from buyers saw the final bidding date brought forward.
“The interest was incredible,” Mr Pagnozzi said.
“I had several buyers there to view the property the day it went online.
“The day of the home open was crazy, people everywhere, both my son Trent and I were busy speaking with prospective buyers, taking their details etc – it was an adrenaline rush.
“Both the eventual buyer and the under bidder were there on day one and neither wanted to wait until the final bidding day.”
Mr Pagnozzi said there were still buyers registering an hour before the final bidding started and they had six bidders and 15 observers.
“We had 18 bids and the winning bid was $870,000,” he said.
“Most of the buyers were looking at renovating, with a couple wanting to knock it down to build a new home.
“The successful buyers plan to renovate and I think I will give them a copy of the video as a housewarming present for when they start renovations.”