Willing and Abel: Adrian Abel wants to help agents build careers

Willing and Abel: Adrian Abel wants to help agents build careers

Adrian Abel

“This is an industry that looks bright and shiny on the outside, but on the inside it is a lot of hard work, long hours and you need to have a thick skin and be very resilient to deal with the highs and lows,” he said.

“It can be a very rewarding career, but unfortunately the attrition rate of new people in the sales arena is about 95 percent; I believe great people are lost because they are not nurtured enough.

“You need to find a very good mentor because the industry is renowned for providing very poor internal training, so find a great coach, somebody you respect and stick very close to them for six to 12 months as an apprenticeship.”

Mr Abel said he had the good fortune of working with Simon McGrath when he started his career.

“He was already a busy agent and we worked as a team from day one,” he said.

“Within a couple of months of starting we had formed Abel McGrath and opened up a small office in Claremont, which has since grown into three offices.”

While his tenacity, energy and resilience contributed to Mr Abel’s initial sales success, surrounding himself with quality people and creating a great culture has led to long-term success.

“They say you can be defined by the three closest people you spend time with, so my current goal is to spend my time with amazing people,” he said.

“This has been the driving force behind the creation of the Abel Academy.

“I want to create a resource where new people and experienced agents, property managers and administrators, who are frustrated by their current level of success can come into our environment and achieve their ultimate potential.

“So we are collating all the resources, skills and expertise that I’ve had the benefit of learning from over the years and making it accessible.” n