Shop Local: Community News on its relationship with small business

Denise Cahill and Paul Eteen-Bliss.
Denise Cahill and Paul Eteen-Bliss.

1. Why is Community News important to local business?

At Community News, we strive to strengthen communities through campaigning, informing and connecting with readers and advertisers. Each month close to one million people across Perth and Peel turn to our products. Local newspapers are the most trusted medium in Australia, ahead of radio, TV and online, and we’re also a highly cost-effective medium for small businesses.

2.How does Community News support small business?

Our editorial team is passionate about writing on issues that matter to local business; just look at our Shop Local campaign. News media is highly effective for small business marketing. Our sales team can advise businesses not just on newspaper advertising but also digital display on our website, Google ad words, social media, commercial printing… we’re a one-stop shop for local marketing. We’re also embedded in the community with our support and promotion of business events and celebrating successes within the community through our reporting. If you’ve got a good story to tell we’re the people to call.

3.Why is it important for us as consumers to support local business?

I believe that small businesses offer better service. It makes your local community a better place to live in and keeps the dollars local. It also helps deliver diversity of choice and competition.

4. Newspapers sit in a very disrupted sector; how is Community News overcoming the challenges?

With high quality products and journalism as well as relevant content. We run the business as efficiently as possible, ensuring our products are available to those who want to read them. We focus on giving advertisers the best return on investment we can.

5. What is your local coffee shop?

Wild Fig in Scarborough and you’ll often see me having meetings at The Cutting Board and Petition.